Short answer: a tie on sound quality. Both are rated 3.8/5 (#617 and #615 of 1291 in-ear headphones) at nearly the same price ($149.99 vs $149), so choose on features and fit.

What the BGVP NS10 does well: A broadly balanced tuning with a preference score of 71 against the Harman target. Watch for: Treble about 3 dB below target from 3 to 10 kHz, which can sound dull or veiled next to brighter headphones.
Why pick the iBasso Jr. Cookie Ti: A broadly balanced tuning with a preference score of 71 against the Harman target. The catch: Treble about 4 dB below target from 3 to 10 kHz, which can sound dull or veiled next to brighter headphones.
Buy the BGVP NS10 or the iBasso Jr. Cookie Ti on features: they are rated the same for sound quality at close to the same price.
Want more options? Browse the full Headphones rankings.
A broadly balanced tuning with a preference score of 71 against the Harman target.
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Specifications Side By Side
| BGVP NS10 | iBasso Jr. Cookie Ti | |
|---|---|---|
| Price | $149.99 | $149 |
| Ranked | #617 of 1291 in In-Ear Headphones | #615 of 1291 in In-Ear Headphones |
| Form Factor | In-ear | In-ear |
| Back | Closed | Closed |
| Harman Preference Score | 71 (median of 3 squig.link measurements, calibrated to AutoEQ) | 71 (median of 3 squig.link measurements, calibrated to AutoEQ) |
| Deviation From Target | 2.44 dB standard deviation | 2.16 dB standard deviation |
| Tonal Tilt | +0.09 (negative is warmer, positive brighter) | -0.43 (negative is warmer, positive brighter) |
| Sub-bass Extension | Within 6 dB of target down to 20 Hz (-3.9 dB at 30 Hz) | Within 6 dB of target down to 20 Hz (-2.5 dB at 30 Hz) |
| Connection | Wired | Wired |
| Driver Type | Hybrid (2 dynamic + 8 balanced armature) | Dynamic |
| Drivers | 2 x dynamic + 8 x balanced armature | 1 x 10mm dynamic |
Frequency Response Compared
Both headphones’ measurements overlaid on the Harman target. Above the target sounds louder in that range, below it quieter. Each curve is the median of several independent measurements, shifted so its 500 Hz to 2 kHz average sits at 0 dB, so only the tuning is compared.
Measurement data: the BGVP NS10 from hu-fi, ianfann and soundcheck39; the iBasso Jr. Cookie Ti from aden, elrics and tonedeafmonk, all via squig.link.
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